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Hola,
Recently, speaking on a podcast, Lululemon founder Chip Wilson recalled how the company used to print contrarian phrases on its shopping bags. Phrases like, “Sunscreen absorbed into the skin might be worse for you than sunshine. Get the right amount of sunshine.”
Then, the lawyers weighed in. They said the bags’ edgy statements created legal risk. For example, the sunscreen companies (or sunburned people?) might sue them for the above phrase. Lululemon discontinued the practice.
#lawyersmackdown. Sad.
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