The app has some pretty odd content (or is it because I’m not a zoomer?), but I’ll admit — it’s weirdly addictive. Open the app and you’ll accidentally spend 4 hours sucked into a hole of everything from frivolous dance trends to activist spiels to bizarre skits.
But what’s the secret to its success? Here’s our take:
The youth love it. It’s trendy. Two-thirds of its global user base is <30 years old.
It’s easy to go viral. Users want to engage with its content. The top 50 content creators on TikTok have more followers than the populations of Mexico, Canada, the UK, and Australia combined.
Eerily accurate personalization algorithms. Here’s one way to think about it: it’s not so much a content platform but an AI lab that develops algorithms that predict and serve relevant videos to viewers.
The absurd success of TikTok propelled its owner, Bytedance, to become the most valuable unicorn in the world.
Wow — the FAMGA market cap is equal to that of the next 24 largest public cos combined. That includes cos like Berkshire Hathaway, JPMorgan, Pepsi, Merck, and others.
IN OTHER NEWS
I'm on top of the world
With a reported valuation of $140B, Bytedance is the most valuable unicorn in the world.
Microsoft announced plans to shutter Mixer, its video game streaming service, and partner with Facebook Gaming in an effort to boost audience numbers and compete with Twitch.
Hype around self-driving vehicles has faded as suppliers focus on more feasible applications for autonomy, such as driver assistance and last-mile delivery.
Data by the fistful. Big tech’s troves of data are revolutionizing the social sciences, which increasingly rely on computation to understand human behavior.
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