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Age is just a number. As the pandemic wanes, older consumers are expected to drive a wave of spending across travel, medical services, luxury goods, and more. Consumers aged 65+ commanded about $8.4T in spending power in 2020 — a number that’s expected to grow to $14T over the next 10 years per World Data Lab, signaling a key opportunity for aging-focused tech solutions. Investors also expect that seniors, pushed online during the pandemic, will permanently embrace e-commerce, social networks, and other aspects of the online economy.
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