Volume #171
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Have you checked out 1 Million Cups yet?
From their website:
“Join us every Wednesday from 8-9:30AM at the Science Center in downtown Des Moines, as Iowa entrepreneurs are caffeinated with free coffee, complimentary parking and an innovative energy generated by an interactive community-driven networking experience unlike any other.”
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Micro-influencers are influencers with less than a million followers on social media and they may just be the key to boosting your product or service. Here are a few tips for running campaigns with micro-influencers:
- Focus on engagement
- Find a network of connected micro-influencers
- Send a weekly digest email

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Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over. Check out these secrets:
- Focus on the subject line and first sentence
- Research and personalize
- Always ask a question

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Suzanne Hull
“Get It Done Girl”
Contemporary Business Solutions
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