Content Marketing Best Practices: 8 Rookie Mistakes

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Contemporary Business Solutions

Volume #78

Thanks for reading my newsletter! Don’t forget to check out the sidebar information to find out when and where I’ll be available for office hours...

Last year, my sister-in-law and I decided to rent a party bus to take us to five different sushi restaurants in Des Moines. It was a small group of us since we wanted to know everyone on the bus and keep it to just friends. It turned out to be a GREAT time!

This year, I’ve brought the event under my business in order to build out the digital marketing collateral and give this event some street cred. The website and Facebook Fan page have grown over the last several months as has the e-newsletter…See pictures from the event.

Read more about the event

Polk County Housing Trust Fund Bus Tour

The PCHTF is now taking reservations for the first of three scheduled Bus Tours during 2013. This spring's tour will be held as a part of Affordable Housing Week, April 15 - 20th. The tour will on April 19th and will run from 9 – 11:30 a.m.

This tour will explore the connections between affordable housing and transportation.

To register for the Bus Tour email Carol Duncan at cduncan@pchtf.org or call the Housing Trust Fund's office at 282-3233.

Content Marketing Best Practices: 8 Rookie Mistakes

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A’s, photos, etc. (Wikipedia)

8 Rookie Mistakes

Write content to sell your brand
Tweet about yourself
House content on as many different platforms as possible
Take on an overly formal writing voice
Write for your audience
You don't need to reach out to other bloggers
Let your content get found
Keep pumping out content

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Suzanne Hull
“Get It Done Girl”
Contemporary Business Solutions

Contemporary
Business Solutions

As the "Get It Done Girl", I help small businesses become more efficient by offering a variety of services on an as-needed basis:

Social Media Coaching and Community Management
Marketing Plan Development
Event Planning and Conference Management
General Business Support
Basic Website Development
German/Spanish Translation & German Tutoring

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Office Hours

I have office hours on the second and fourth Thursdays of the month at Smokey Row from 9-11am. I set aside this time to answer people's questions regarding social media, their websites, general marketing, starting their own business and anything else they want to talk about. FOR FREE!

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Need help with social media? Sign up for one of seven workshops here

Suzanne is a Des Moines transplant who has realized the Power of being a Free Agent. Well-versed in many and varied skills, she has a passion for helping organizations and people achieve their potential. Suzanne = wife, traveler, multi-linguist, triathlete and cook.

Testimonial

I have worked with Suzanne on several projects and have been more than impressed with her. Suzanne is committed to understanding my business needs, she is extremely empathetic to our needs and she is wonderful at creating solutions that work within the scope of those requirements and resources. She is a consummate professional and she always provides value to the working relationship. Aside from being a great business person, she is also wonderful to work with and an absolute joy to be around. Suzanne can help you on so many levels and her expertise would be a feather in the cap of any business...big or small. I would gladly hire her again and would highly recommend her.

Brian VanHeuverswyn
Electronic Media Director
August Home Publishing

Suzanne Hull, owner of Contemporary Business Solutions, sends newsletters only to those who opt in to receive our information.

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