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Welcome to your weekly helping of curated goodness courtesy of Only Dead Fish. The new look seemed to go down well so here's another helping.
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If you read one thing this week... check out the realists guide to marketing in 2013 from Colin Nagy, director of The Barbarian Group. We've all read our fair share of predictions posts but rarely do you get such a sensible yet smart take on what will really matter in marketing over the coming year. I particularly liked the point about more creative briefs being based on social data rather than just research from planning, and the new breed of Community Manager who will take a far more active role in informing agency briefs, and in using paid media to tactically amplify earned media. Smart stuff. (HT @ianfitzpatrick for the link)
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Links of the week...
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This week I wrote about 'Growth Hacking', a concept/role that seems to be moving out of startups and silicon valley, and has broader implications I think for marketing, media and agencies. Dave Chaffey was kind enough to let me know that The Guardian have just advertised for a 'Head of Growth Hacking' position, and point me at this deck which has some good context and examples of the methods and value such a function can bring. Fascinating.
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"I think this is something of a tipping point in the world of journalism. Actual real live humans produce stories for news organizations, but news organizations have been slow to embrace this reality in order to preserve what they perceive as a more important corporate identity" commented Aaron Bradley on this great post from Adam Tinworth who raises some big questions around whether Google's 'Author Rank' will effectively atomise publishing brands into individual journalists.
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A rather churlish post this I thought from Felix Salmon questioning Maria Popova's methods of raising funding. Personally, I don't see anything at all wrong with what she's doing, and rather liked her response: "Brain Pickings is not how I make a living – it’s MY LIFE"
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Are Apple developing a wristwatch computing device? Possibly. Are Amazon launching a virtual currency? Definitely.
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Some interesting insight here into the designing of Vine by the co-founder and creative director
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A longer and inspiring read on the young talent that have built huge subscriber bases on YouTube from the ground up
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Not one but two good reads this week on mastering your time. A good NYT opinion piece on how slowing down might actually make you more productive. And there were some good thoughts in this: "The secret to mastering your time is to systematically focus on importance and suppress urgency"
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And in a related theme - this post from artist Austin Kleon on writing post-fatherhood was inspiring
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Lordy. After last week's mention of the Kickstarter project to fund a Death Star, there's now a project to secure $11m to fund the building of an X-Wing fighter
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Possibly one of the funniest exchanges on Twitter (warning: bad language)
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Quote of the week...
"Although gender differences on average are not under dispute, the idea of consistently and inflexibly gender-typed individuals is. … that is, there are not two distinct genders, but instead there are linear gradations of variables associated with sex, such as masculinity or intimacy, all of which are continuous." Research featured in the Journal of Personality and Social Psychology that analysed 122 different characteristics from 13,301 individuals across 13 studies. (HT @explorer)
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Golly. This week the BBC talked about how 'every new car' will be connected to the web by 2014 (quoting Intel who believe that the connected car is already the third fastest growing technological device after phones and tablets) raising the prospect of "app-culture infiltrating the dashboard". And speaking of cars, I really liked that when a four year old listed out the specifications for his dream car, BMW took his ideas, worked up a visual of them and posted it to Facebook with a message of thanks. Nicely done. |
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And finally...I did like this - The New York Times augmented their coverage of the storms that hit the east coast over the weekend with an aggregation of Instagram pictures of New York in the snow. Simple, but rather lovely.
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